Orchard
FinTech / Lending
Product Design
8 Weeks
7 Person Team
Key Issue
A series of disconnected silo’d applications were unacceptable for user adoption.
Project Activity
User interviews, stakeholder interviews, and workshops created experience maps that synthesized interactions and applications into a new information architecture.
Outcome
An interactive prototype and new design system was positively received by clients and led to an acquisition by Kabbage.
The existing agile driven product organization had developed a disconnected series of applications that did not meet the client’s needs and did not deliver on the product vision.
Through a short engagement with a strong customer focus, Spatialize developed a new application architecture that integrated the client needs with the existing functionality for a stronger proposition and position with the loan marketplace. This new architecture combined with a deeper information design effort to surface the real value in the data. Role driven dashboards and workflow based interfaces increased interest, adoption and ultimately investment in the platform.