Information and its delivery through interfaces is our primary mode of engagement. The longevity of information products will have global implications for decades to come.
There is an ethical responsibility in the creation of new experiences. The greater goal is to create tools of merit.
Our First Principles
Virtue
The integration of what is good, true and beautiful from our disciplines and its exercise by expert practitioners — creating value with integrity.
Wisdom
Knowledge of what came before and deep first hand experience with innovation, transformation and disruption at scale — expertise to avoid bias.
Making Successful Products
In our experience, many people want to start with “making.”
Agile and “fail fast” mantras have become dogma for many product development philosophies. However, there are many different deeper and significant cultural components to bringing a product to market that matter more than whether you picked the right Javascript framework (but, we can help with that too…)
Products operate in technological spaces and those spaces are part of greater conceptual spaces: cultural, emotional, ethical, political and personal spaces. Start by creating a promise that will connect spaces.
Trust
Products ask customers to trust a service promise. Product organizations are responsible to that promise and must understand why they are entrusted to deliver on that promise. If the values of an organization are misaligned with the service promise your product will drift and lose its direction.
Believe
While trust is fundamental, belief is crucial for product success. In crowded markets when the odds are against most disruptive innovation, can you answer the question, “Why me?” Give your organization something worth believing that is credible and true.
Vision
See the potential for your product and its future. Your product should be profound. The attributes that make it helpful, fun, profitable and deliverable to the world will create a larger context for the product experience and describe its potential.
Imagine
Be creative with how you describe your product. Wisdom and intuition is the foundation of imaginations. Engage with your customers to align your hopes for the exceptional and the art of the possible. Describe what you imagine and then feed those outputs back into your product inputs for iterative opportunities.
Make
When you have gone through the effort to build up your product’s capacity in the previous four areas, you will find that making is not a challenging blank page. Making is a conversation with a core set of principles and ideas that are generative through the product process. Making manifests the knowledge and expertise in the promise.
Our Engagement Formula
We envision the future through the intersection of art and science.
Our vision links passion and research through collaboration to ideas that are helpful, profitable, fun, and can be delivered to the world for a new future.
