Spatialize has developed a nimble and effective product strategy and experience design approach for the 4i’s: innovation, inoculation, incubation and integration.
We become part of your team to research needs, define scope, create ideas, describe the vision and work to bring people together in product creation.
Ways we engage with our clients
Create the concept
Design the experience
Develop an analytics framework
Align business & operating models
Prototype the concept
Architect the platform
Build a version of the MVP
Support the venture through launch
Who Is Your Customer? Are You Sure?
All strategies are about competition and in business, this means competition for customers. Without effective customer development a product has little chance of success.
At Spatialize we treat customer development as importantly as we treat information design.
Each step in our process includes attention to identifying customers, understanding their wants and needs, discovering what they will pay to solve their problems and identifying the business models that will work for them.
We generally operate our project phases against a three stage process:
Strategy
Research is fundamental to the design process. While design research may encompass less rational analyses, great design systems are built on rules for rationale.
Out of this research, strategy emerges and is codified to create primary tenets against which design process outcomes and deliverables can be evaluated.
Concept
As statistical models are relied on for decision making and design patterns are reused for standardization, unifying concepts and idea driven creative increases in value for information products.
Strong concepts and ideas are fundamental to great product. They provide a method to determine coherence and enable metaphors for adoption and comprehension.
Design
Ideas are cheap and opportunities to implement are rare, design improves the odds of success. Design is an iterative process from initial sketch to finished product that distills strategy through concept into the actual product. Design communicates ideas through information architecture, content and visual representations.
Design is a verb.
Key Project Activities
Audit
Landscape
Brand Values & Positioning
Customer Strategy
Mapping (X.I.A)
MPV*MVP Matrix
Audience & Personas
User Journeys
Data Spec
DVF Test
Script
Alpha
Information Design
Design System
Interfaces
North Star
Implementation Course
GTM Strategy
Every Product Has A Story
One size does not fit all when it comes to bringing your idea to the market. Spatialize uses the 4i Focus to build the right storyline for new information products. Below is an example of the type of project planning that goes into telling new product stories.
Spatialize Your Approach
We believe that to move forward you have to know your space.
When you think dimensionally, you begin to understand your location and its attributes positive and negative.
You have to know where you are before you can know where to go.
You could jump into the unknown, but knowing where to point the flashlight is critical.
50% wrong is still 50% right — and when you can visualize your future your odds just keep improving.
Maps are key to guide you to where you need to go. The journey forward depends on them.
Having your North Star makes all the difference as you make your way to your new destination.